For its 2016 campaign, San Francisco Design Week wanted to focus on what makes the Bay Area such a center of innovation and design. With infinite factors and no consensus, it seems quite clear that there is something about the bay—it’s just impossible to describe. Taking that notion to heart, the campaign brought this "thing about the bay" to life as a massive, always-evolving force, capable of imparting creativity to all that it passes.
Creative Direction for Character
Photography by Todd Tankersley