The branding of Light’s revolutionary camera technology started with a simple metaphor: Light is the source of all life. It shapes the world around us, triggers growth/evolution, and with even the smallest shift can change our perceptions. This idea acted as the foundation across every piece of the brand–from the identity and supporting visual language, to the writing and marketing–as Light revealed its L16 Camera to the world.
Creative Direction for Character
Lifestyle Photography by Michael O’Neil